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In The News - What We Read to Keep you Updated
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Starbucks taps mobile social media for Frappuccino promotion
www.mobilemarketer.com
—
Coffee giant Starbucks Coffee Co. is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts to consumers who express brand loyalty on social networks.
Tags:
frapps
Starbucks
1 point,
submitted
3 months ago
by
Dan Bealey
34 comments
Vote
Hooters Runs Mobile Promo
www.mobilemarketer.com
—
Hooters of America is running a national mobile sweepstakes that is being promoted in 380 of the restaurant chain’s domestic locations. The text-to-win promotion gives Hooters customers the chance to win a trip for two to Las Vegas to meet countr
Tags:
Mobile text-to-win kenny Chesney
2 points,
submitted
3 months ago
by
Dan Bealey
34 comments
Vote
5 Real Time Trends to Watch Geolocation
mashable.com
—
Combining location and real-time data is hot, according to Joe Stump, CTO and co-founder of SimpleGeo — so hot, in fact, that it was the topic of his talk at The Next Web ‘10 this week in Amsterdam. Intrigued by the possibilities highlighted by St
Tags:
Geo-location
location
Mobile Marketng
SMS
trends
1 point,
submitted
4 months ago
by
Dan Bealey
34 comments
Vote
Mobile Advertising Increasing 80% in 2010
www.mobilemarketer.com
—
Study of ad agencies and what they forecast to be spent on mobile marketing in 2010.
Tags:
Mobile Marketing
news
2 points,
submitted
5 months ago
by
39 comments
Vote
SMS Case Study - Pittsburgh Steelers
www.mobilemarketer.com
—
42,000 opted in fans and growing!
Tags:
SMS
sports marketing
Text Message Marketing
2 points,
submitted
5 months ago
by
39 comments
Vote
Webinar: IHOP Restaurants: Mobile Marketing for Retailers
www.mobilemarketer.com
—
Please click here to register for the free webinar How does an IHOP franchisee run mobile marketing campaigns to drive traffic to its restaurants? Register now for the March 31 free webinar case study and best-practice tips from the IHOP franchi
Tags:
I-Hop
Mobile Marketing
webinar
3 points,
submitted
6 months ago
by
Dan Bealey
40 comments
Vote
Hair Salon Reduced No Shows by 70%
www.mobilemarketingwatch.com
5 points,
submitted
6 months ago
by
32 comments
Vote
Direct Marketers Must Embrace Mobile
www.mobilemarketer.com
—
Overview of discussion at the DMA meeting.
Tags:
direct marketing
Mobile Marketing
6 points,
submitted
6 months ago
by
41 comments
Vote
SMS Case Study -Columbia College
www.mobilemarketer.com
—
College used Text Message response in radio ads
Tags:
case study
Text Messaging
6 points,
submitted
6 months ago
by
33 comments
Vote
ETail West confirms increased retailer interest in mobile
www.mobilemarketer.com
—
More than 150 retail executives spent an extra day at the eTail West conference last week in Palm Desert, CA, to soak up the wisdom on mobile. Expect to see that attention soon bear fruit.
Tags:
marketing
mobile 101
Mobile Marketing
retail marketing
5 points,
submitted
6 months ago
by
Dan Bealey
37 comments
Vote
The Forgotten App - Phone Calls
online.wsj.com
—
Harvard University senior Drew Robb is so attached to his cellphone that he keeps it by his bedside at night and in his front jeans pocket every day. He uses the Apple iPhone to check email, text his friends and play games, pretty much for everything
Tags:
Apps
development
mobile
Text Messaging
6 points,
submitted
6 months ago
by
47 comments
Vote
SMS case study - Pizza Hut
www.mobilemarketer.com
—
actics The combination of SMS and great prizes, such as the first prize of free pizza once a month for a year and a second prize of chicken alfredo. Other prizes included Pepsi or a large pizza for forwarding to friends. Friend-forwarding was als
Tags:
case study
Mobile Marketing
pizza hut
SMS
6 points,
submitted
6 months ago
by
Dan Bealey
37 comments
Vote
Take a Step Closer for an Invitation to Shop
www.nytimes.com
—
By CLAIRE CAIN MILLER Published: February 22, 2010 LIKE many retailers, the North Face has been having trouble luring shoppers into its stores. The company, which sells outdoor apparel and gear, is about to try a new tactic: sending people text me
Tags:
Marketing Geo-Fencing
New Technologies
North Face
The North Face Mobile Marketing
4 points,
submitted
6 months ago
by
Dan Bealey
37 comments
Vote
Visa, Samsung go for Olympic gold with mobile banner ads
www.mobilemarketer.com
—
Samsung and Visa are running mobile ads targeting consumers visiting Yahoo Inc.’s newly launched mobile site for the 2010 Vancouver Winter Olympic Games. The mobile site at http://m.yahoo.com/olympics includes features such as a medal count for each
Tags:
gold medal
mobile
mobile website
Olympic gold
olympics
text message
USA Gold
6 points,
submitted
6 months ago
by
Dan Bealey
35 comments
Vote
Pizza Hut Mobile ROI
www.storefrontbacktalk.com
—
Good article on Pizza Hut's iPhone app
Tags:
advertising
mobile maketing
7 points,
submitted
6 months ago
by
41 comments
Vote
Where’s The Emphasis On Hyperlocal Mobile Marketing?
www.mobilemarketingwatch.com
—
I live in a small town, filled with small businesses and business-owners locked in to legacy ideals when it comes to marketing. The thought of targeting customers via mobile devices is a concept that many scratch their heads about when planning thei
Tags:
Small business marketing mobile advertising agencies agency goals businesses businessman
7 points,
submitted
6 months ago
by
Dan Bealey
44 comments
Vote
Twitter Drops The Marketing Ball
dsl-marketing.blogspot.com
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Reasons Text Message Marketing is better performed through a bulk sms platform then on Twitter
Tags:
Mobile Marketing
Text Message Marketing
twitter
8 points,
submitted
7 months ago
by
42 comments
Vote
SMS Blogspot
synergetics-sms.blogspot.com
—
Good collection of articles on Text Messaging
Tags:
blog
news
Text Messaging
7 points,
submitted
7 months ago
by
33 comments
Vote
NBC details aggressive mobile initiatives for 2010 Olympics
www.mobilemarketer.com
—
NBC is using Mobile to Promote and allow people to follow the Olympics. Text OLYMPICS to 51515 For Daily Updates
Tags:
advertising
content
marketing
mobile
7 points,
submitted
7 months ago
by
43 comments
Vote
Mobile ad campaigns 5 times more effective than online: InsightExpress study
www.mobilemarketer.com
—
SMS campaigns generated increases of 5 percentage points for unaided awareness, 10 percentage points for aided awareness and 18 percentage points for ad awareness.
Tags:
SMS
statistics
Text Messaging
7 points,
submitted
7 months ago
by
32 comments
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