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Guide to Getting Started With Text Message Marketing.

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Text Messaging Marketing for Spas and Salons

When you add Text Messaging to your marketing mix you have the ability to drive business through your doors today

No other form of advertising is this powerful and can drive a targeted offer to your customers to turn a slow day into a profitable one

Here's how...

Create a Contact List

Promote the availability of your new text messaging campaign at your business. 

You may want to give this campaign an air of exclusivity by handing out business cards to your best customers or you might choose to openly promote it to everyone with in-store signage.  It's up to you.  Only you know your business and what your clientèle will respond to.  Clients can register for your campaigns right from their phones by texting a key word like "join" to your short code.

Mobile River can also provide a web widget for your website that will allow customers to join on line.

Promote Your Services With Text Messages

Are you having slow day?  Is your appointment book for the next couple of days full of empty time slots?

No problem!  With text messaging you can send a special offer to fill in those slow periods.  No other form of marketing, outside of calling your customers one by one, is as effective at driving immediate results.

Put together a special offer that will drive business when you need it most.  Maybe it's just for this afternoon.  A message like:  "25% off manicure / pedicure for appointments this afternoon.  Click to call 555-333-8888."

A customer can then click on the number and make an appointment.

Get creative with your offers!  Have fun with your customers and drive business through the door.

 

Appointment Reminders

Are clients missing their appointments?  Are you sending email reminders or calling each customer to remind them of an upcoming appointment?

Text messaging can be used to remind your clients of upcoming appointments.  It's quick and easy for both of you. 

Phone calls can be disruptive to your clients' day but a text message is a discrete way to send a gentle reminder of an upcoming appointment.