Event Marketing - Reminders / Notifications:

How many people are missing your event simply because it slipped their mind?

From the firehouse pancake breakfast to the county fair text reminders are a great way to keep your event on people's minds.

Step 1:  In all of your event marketing include an invitation to text a keyword to your shortcode to be reminded about the event.  For Example:

Text FireHouseBrkfst to 513131 for to be reminded of this event.

Step 2:  In the Mobile River Text Engine, schedule a set of text reminders to be sent out at a predetermined time in advance of or during the event.

Step 3:  Watch the volume of reminder requests coming in to give you get an idea of how many people to expect.

Step 4:  Spend your time on your event!  When those reminders go out, you'll be ready for the crowd.

Note:  You can make this more compelling to your customers by adding a promotional opportunity such as discounted tickets, priority seating, or exclusive offers to opted-in customers.

By using multiple key words you can track which advertisements for your events are drawing the most attention.  This can be done in conjunction with reminders or special offers.

Just use a different key word in each ad and track which key words are drawing the most traffic.  Now you know which ads are most effective.

Event Marketing continues during the event.  There are so many options...

You can utilize Text-To-Vote and Text-To-Win to have some fun.  Or send out promotions during the event to drive sales at your concession or other revenue areas.

Review our blog for my ideas:

•  Event Marketing - Five Benefits of Text Messaging