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Guide to Getting Started With Text Message Marketing.

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Text Message Marketing for Dry Cleaners

Adding text messaging to your customers interaction can help your business in the following ways:

  1. Shorten the service to payment cycle by sending a reminder to your customer to pickup their orders.  Turn that rack of completed orders into cash on hand.
  2. If incoming orders have been light lately, send out a special offer to opted-in customers.  "Bring in your dry cleaning today by 10:00 AM and receive a 10% discount."  This can help to smooth out demand reducing downtime on slow days and overtime on busy ones!

Do You Offer Pickup and Delivery?

Are you spending time and money driving through service areas on a regular schedule only to find there isn't anything to pickup?

Do you have a customer notification system that is convenient for you and your customer?

SMS (Text) Messaging can improve your service, reduce your cost and enhance your customers experience with you.

  1. Offer customers the opportunity to send you text messages to notify you that they have a pickup.  This is quick and easy for the customer:  compare this to logging on to send an email, or calling in to speak with a service representative.  Automate the process with text messaging!
  2. Remind customers that you will be in their neighborhood tomorrow for pickup.  Text messages are normally read within 10 minutes of being sent:  compare this to an email notification which may not be seen for days.
  3. Promote your services by offering a discount or other special for customers who are on tomorrow's route.

How to Build Your List

There are several ways to build your contact list of text messaging.  Here are a few:

  1. Mobile River will provide you a widget for your website allowing customers to opt-in on line.
  2. Promote this new service via your email marketing program and direct them to the web widget to opt in, or allow them to opt-in by sending an initial message from their phone.
  3. Promote the text message campaign in your stores or on your delivery vehicles.  Customers can opt-in right from their phones.