When you add Text Messaging to your marketing mix you have the ability to drive business through your doors today. 

No other form of advertising is this powerful and can drive a targeted offer to your customers to turn a slow day into a profitable one. 

Here's how...

There are many ways to create an opt-in contact list.  Here are just a few:

1. Tabletop and bar top signs promoting the availability of special promotions through text messaging.  Signs request that customers opt-in by sending a key word like "join" to a short code.  Customers are then added to your list.
2. Run promotions in your restaurant utilizing Text-To-Win and Text-To-Vote.  When customers engage in these contests, have them opt-in to your contact list.
3. Promote your text message offers on your website.  Mobile River will provide you with a widget to place on your page which allows customers to opt-in to your campaign.
4. Print text message coupons in your print advertising to have customers request their first coupon, then add them to your database for future offers.

The best thing about mobile marketing is being able to market to customers when you need them most.  Want a leg up on your competition for the big game tonight?  Are you hosting a pre or post game party?  Looking to draw the after hours crowd?  Whatever is going on you can reach your customers when they are out and about and draw them in.

You can develop any variety of offers: here are a few suggestions...

1. Post game party at Mobile River, show your ticket and this message and receive free cover charges.
2. Reminder:  Away game for Cavaliers tonight, on the big screen! Show this and receive 12 wings on us!
3. 10th one to show this coupon tonight gets a free meal! Excludes drinks of course.
4. Exclusive Offer: After hours starts a 11:00: show VIP message to skip the line! Non-Transferable.

Have some fun with it!  You know your customers best and you know what they will respond to.  If you don't get enough responses from one campaign, try another angle next time.  And since your aren't broadcasting this to the world, you can offer some really enticing specials that wouldn't be feasible through any other form of advertising.

A crowd that is having fun is one that will come back again and again.  Text Messaging allows you to engage with your customers in a new and exciting way.  The possibilities are endless.  Real time communication allows you to run instant contests that will make your business memorable and more fun.

1. Text-To-Win __________.  Free T-Shirt, Drink, Backstage Pass,  Tickets to the Game, etc.
2. Text-To-Vote:

• Karaoke night?  Vote on the best singer
• Vote on the next song played by the DJ
• Vote on the hottest bartender
• Vote on anything!  It's fun and engages your audience

There is a great benefit to running these contests.  When people are voting or entering to win you are having them opt-in to your contact list so that you can market to them in the future.